View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Decision Making Decision Matrix |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 20-35 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 2-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Decision Matrix, Scoring Rationale, Selected Option | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionCriteriaScoringTradeoffs | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |