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| Criterion |  UX Research User Interviews |  Decision Making Decision Matrix |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 25-40 min | 1-5 Tage |
Participantsdifferent | 1 participant per interview | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Decision Matrix, Scoring Rationale, Selected Option | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionCriteriaScoringTradeoffs | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |