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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for DACI
Decision Making
DACI
Paper illustration for RAPID
Decision Making
RAPID
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview45-90 min30-60 min45-90 min
Participantsdifferent
1 participant per interview2-82-103-12
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDecision Matrix, Scoring Rationale, Selected OptionDACI Matrix, Decision Owner, Decision LogRAPID Role Map, Recommendation, Decision Log
Tagsno overlap
QualitativeResearchCustomerDiscovery
DecisionCriteriaScoringTradeoffs
DecisionRolesGovernanceAlignment
DecisionRolesGovernance
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