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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-3 h1-3 Tage45–90 min
Participantsdifferent
1 participant per interview2-8Internes Team3-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryContext Map, Integration Patterns, Boundary NotesPersona Profiles, Needs Summary, Scenario NotesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
Domain-Driven DesignBoundariesStrategy
ResearchCustomerSynthesis
SynthesisQualitativeRoot cause
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