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| Criterion |  UX Research User Interviews |  Delivery Communication Plan |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 30–60 min | 45–90 min |
Participantsdifferent | 1 participant per interview | 2-6 | 4-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Communication Plan, Channel Matrix, Message Cadence | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | CommunicationStakeholdersDeliveryPlanning | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |