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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min per interview2-6 h1-4 h45–90 min
Participantsdifferent
1 participant per interview3-103-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
CausalityIncidentRoot causeTimeline
Root causeProblem solvingQualityIncident
SynthesisQualitativeRoot cause
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