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| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  Product Discovery Opportunity Interview |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 90-180 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 4-12 | 5-12 Interviews | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | KPI Tree, Owner List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | MetricsStrategyAlignmentMeasurement |