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| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  Product Strategy KPI Tree |  UX Research HEART Framework |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 90-180 min initial, dann laufend | 120 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 4-12 | 3-8 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | KPI Tree, Owner List | HEART-GSM Table, Dashboard |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction |