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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min per interview1-2 h30–60 min45–90 min
Participantsdifferent
1 participant per interview3-84-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryInception Canvas, Risks, Goal List, Open QuestionsEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
AlignmentArchitectureCanvas
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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