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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30–60 min per interview60-120 min45–90 min1-3 Tage
Participantsdifferent
1 participant per interview2-83-10Internes Team
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryCommunication Canvas, Stakeholder Messages, Architecture Communication PlanTheme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
ArchitectureCommunicationStakeholdersCanvas
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
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