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| Criterion |  UX Research User Interviews |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 45-90 min | Wochen bis Monate je Goal |
Participantsdifferent | 1 participant per interview | 2-8 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | QualitativeResearchCustomerDiscovery | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning | RoadmapOutcomesPlanningExperiments |