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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min per interview1-2 h45-120 min15-45 min
Participantsdifferent
1 participant per interview4-123-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryAlignment Map, Open Issues, Decision QuestionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsVenn Diagram, Overlap Notes, Differentiators
Tagsno overlap
QualitativeResearchCustomerDiscovery
AlignmentStakeholdersStrategyFacilitation
OptionsDecision framingStrategyComparison
ComparisonFacilitationAlignment
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