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| Criterion |  UX Research User Interviews |  Facilitation Alignment Mapping |  Product Strategy Counter Metrics |  Facilitation Problem Framing Workshop |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min per interview | 1-2 h | 30-60 min | 60-120 min |
Participantsdifferent | 1 participant per interview | 4-12 | 2-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Alignment Map, Open Issues, Decision Questions | Counter Metric List, Guardrail Definitions | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersStrategyFacilitation | MetricsMeasurementStrategyExperiments | FacilitationAlignmentDiscovery |