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| Criterion |  UX Research User Interviews |  UX Research Affinity Diagramming |  Business Strategy 5-Minuten VC-Check |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45–90 min | 5-15 min | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 3-10 | 1-5 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | StartupValidationCompetition | MVPValidationServiceDiscovery |