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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview45–90 minHalber Tag bis mehrere Tage30–60 min
Participantsdifferent
1 participant per interview3-1010-504-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
BrainstormingWorkshopCollaborationIdeation
SynthesisQualitativeWorkshop
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