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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowHighLow
Timedifferent
30–60 min per interview45–90 min1-4 Wochen45-90 min
Participantsdifferent
1 participant per interview3-106-30 Experten2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasExpert Forecast, Consensus Range, Assumption NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
ForecastingExpertsDecisionStrategy
AssumptionsRiskDecisionDiscovery
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