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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min per interview45–90 min1-2 h1-3 h
Participantsdifferent
1 participant per interview3-101-83-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasConcept Map, Relationship Labels, Knowledge GapsKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
KnowledgeConceptsMappingSensemaking
KnowledgeMappingRisk
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