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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min per interview30-60 min1-4 h30-60 min
Participantsdifferent
1 participant per interview1-53-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control ListProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
Root causeProblem solvingQualityIncident
Root causeQualityOperations
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