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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For an acute quality or delivery problem, the method structures immediate protection and root cause work together. It keeps the situation stable while the actual cause is investigated cleanly.
Complexitydifferent
LowLowMediumHigh
Timedifferent
30–60 min per interview15-30 min1-3 Tage1-6 Wochen
Participantsdifferent
1 participant per interview2-6Internes Team4-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryRoot cause notes, CountermeasuresPersona Profiles, Needs Summary, Scenario Notes8D Report, Containment Plan, Root Cause Evidence, Corrective Action Plan
Tagsno overlap
QualitativeResearchCustomerDiscovery
Root causeIncidentLeanProblem solving
ResearchCustomerSynthesis
QualityProblem solvingRoot cause
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