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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Affinity Diagramming
UX Research
Affinity Diagramming
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min per interview15-30 min45–90 min45-90 min
Participantsdifferent
1 participant per interview2-63-102-5
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryRoot cause notes, CountermeasuresTheme clusters, Insight statements, Opportunity areasA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
QualitativeResearchCustomerDiscovery
Root causeIncidentLeanProblem solving
SynthesisQualitativeRoot cause
LeanProblem solvingCoachingOperations
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