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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h je Session1-2 Tage1-4 Wochen20-45 min
Participantsdifferent
Based on research questionBased on research question3-10 KundenBased on research question
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Usability Issues, Severity List, RecommendationsFindability Metrics, Path Analysis, Revised IAConcierge Learnings, Service Blueprint, MVP RisksContent groups, Label set, IA hypotheses
Tagsno overlap
ValidationUXPrototype
Information architectureNavigationFindability
MVPValidationServiceDiscovery
Information architectureNavigationStructure
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