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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Surveys method illustration showing its working structure
UX Research
Surveys
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-2 h je SessionMehrere Wochen30-60 min je Interview3-14 Tage
Participantsdifferent
Based on research question2-6 researchers plus sample5-10 Interviews50+
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Usability Issues, Severity List, RecommendationsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSolution Feedback, Objection List, Validation NotesSurvey Results, Charts, Segment Insights
Tagsno overlap
ValidationUXPrototype
OutcomesInnovationResearchQuantitative
ValidationInterviewsPrototype
QuantitativeResearchValidation
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