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| Criterion |  UX Research Usability Testing |  Product Discovery Outcome-Driven Innovation |  Innovation Contradiction Analysis |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 h je Session | Mehrere Wochen | 60-120 min | 3-14 Tage |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 2-8 | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Survey Results, Charts, Segment Insights |
Tagsno overlap | ValidationUXPrototype | OutcomesInnovationResearchQuantitative | ContradictionsInnovationProblem solving | QuantitativeResearchValidation |