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| Criterion |  UX Research Usability Testing |  UX Research Empathy Mapping |  UX Research Surveys |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h je Session | 30–60 min | 3-14 Tage | 45–90 min |
Participantsdifferent | Based on research question | 4-8 | 50+ | 3-10 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Usability Issues, Severity List, Recommendations | Empathy Map, Assumptions List, Research Gaps | Survey Results, Charts, Segment Insights | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ValidationUXPrototype | SynthesisQualitativeWorkshop | QuantitativeResearchValidation | SynthesisQualitativeRoot cause |