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| Criterion |  UX Research Usability Testing |  UX Research Empathy Mapping |  Product Discovery Problem Interview |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h je Session | 30–60 min | 30-60 min je Interview | 45–90 min |
Participantsdifferent | Based on research question | 4-8 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Usability Issues, Severity List, Recommendations | Empathy Map, Assumptions List, Research Gaps | Problem Evidence, Risk Notes, Customer Segments | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ValidationUXPrototype | SynthesisQualitativeWorkshop | DiscoveryInterviewsValidation | SynthesisQualitativeRoot cause |