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| Criterion |  UX Research Usability Testing |  UX Research Empathy Mapping |  Product Discovery Concierge MVP |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h je Session | 30–60 min | 1-4 Wochen | 45–90 min |
Participantsdifferent | Based on research question | 4-8 | 3-10 Kunden | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Usability Issues, Severity List, Recommendations | Empathy Map, Assumptions List, Research Gaps | Concierge Learnings, Service Blueprint, MVP Risks | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ValidationUXPrototype | SynthesisQualitativeWorkshop | MVPValidationServiceDiscovery | SynthesisQualitativeRoot cause |