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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Surveys method illustration showing its working structure
UX Research
Surveys
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 h je SessionWochen bis MonateMehrere Wochen3-14 Tage
Participantsdifferent
Based on research question3-122-6 researchers plus sample50+
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Usability Issues, Severity List, RecommendationsProblem Statement, Solution Options, Prototypes, Deliverables per PhaseDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesSurvey Results, Charts, Segment Insights
Tagsno overlap
ValidationUXPrototype
ProcessDivergenceInnovation
OutcomesInnovationResearchQuantitative
QuantitativeResearchValidation
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