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| Criterion |  UX Research Usability Testing |  Innovation Design Thinking |  Business Strategy 5-Minuten VC-Check |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 1-2 h je Session | 1 Tag bis mehrere Wochen | 5-15 min | Mehrere Wochen |
Participantsdifferent | Based on research question | 4-10 | 1-5 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Problem Statement, Prototype, Test Learnings | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValidationUXPrototype | InnovationPrototypeResearch | StartupValidationCompetition | OutcomesInnovationResearchQuantitative |