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| Criterion |  UX Research Usability Testing |  Operations Change Analysis |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 1-2 h je Session | 45-120 min | 1 Tag bis mehrere Wochen | Mehrere Wochen |
Participantsdifferent | Based on research question | 2-6 | 4-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValidationUXPrototype | ChangeRoot causeTroubleshootingComparison | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative |