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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h je Session45–90 min30-60 min je Interview1-4 Wochen
Participantsdifferent
Based on research question3-105-12 Interviews3-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Usability Issues, Severity List, RecommendationsTheme clusters, Insight statements, Opportunity areasProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
ValidationUXPrototype
SynthesisQualitativeRoot cause
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
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