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| Criterion |  Facilitation Troika Consulting |  Product Discovery Smoke Test |  Growth A/B Testing |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When someone needs to sort out a concrete work problem, Troika Consulting offers fast peer consulting with a tight focus. The method brings perspectives together without taking responsibility out of the person's hands. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 30-45 min | 1-5 Tage | 1-4 Wochen | 1-2 Wochen |
Participantsdifferent | 3-30 | Nutzertraffic | 1-6 | 1-6 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Advice Notes, Next Actions, Peer Insights | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet |
Tagsno overlap | FacilitationCoachingLearning | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning |