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Criterion
Paper illustration for Troika Consulting.
Facilitation
Troika Consulting
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When someone needs to sort out a concrete work problem, Troika Consulting offers fast peer consulting with a tight focus. The method brings perspectives together without taking responsibility out of the person's hands.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-45 min45-60 min1-4 Wochen1-2 Wochen
Participantsdifferent
3-302-81-61-6
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Advice Notes, Next Actions, Peer InsightsAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryExperiment card, Result summary, Next bet
Tagsno overlap
FacilitationCoachingLearning
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
MarketingGrowthExperimentsLearning
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