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Criterion
Paper illustration for Troika Consulting.
Facilitation
Troika Consulting
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When someone needs to sort out a concrete work problem, Troika Consulting offers fast peer consulting with a tight focus. The method brings perspectives together without taking responsibility out of the person's hands.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
LowHighMediumMedium
Timedifferent
30-45 min1-4 Wochen45-75 min1-2 Wochen
Participantsdifferent
3-301-62-81-6
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Advice Notes, Next Actions, Peer InsightsExperiment results, Decision log, Learning summaryTest Matrix, Test PlanExperiment card, Result summary, Next bet
Tagsno overlap
FacilitationCoachingLearning
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryOptions
MarketingGrowthExperimentsLearning
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