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| Criterion |  Innovation TRIZ |  Decision Making Pre-Mortem |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1-4 h | 20–45 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Small cross-functional group | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Contradiction Statement, Inventive Principles, Solution Concepts | Risk list, Mitigation plan, Assumption log | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | InnovationProblem solvingContradictionsCreativity | RiskDecisionFailurePlanning | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |