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| Criterion |  Innovation TRIZ |  Business Strategy Ansoff Matrix |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Contradiction Statement, Inventive Principles, Solution Concepts | Ansoff Matrix, Growth Options, Risk Notes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | InnovationProblem solvingContradictionsCreativity | GrowthStrategyMarketPortfolio | BrainstormingIdeationCreativityWorkshopDivergence |
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