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Criterion
Paper illustration for TRIZ
Innovation
TRIZ
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
HighHighLowMedium
Timedifferent
1-4 h1-4 Wochen20-35 min60-90 min
Participantsdifferent
2-81-61-53-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Contradiction Statement, Inventive Principles, Solution ConceptsExperiment results, Decision log, Learning summaryTest Card with a pre-set thresholdPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
InnovationProblem solvingContradictionsCreativity
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
ExperimentsPrioritizationDiscoveryHypothesis
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