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Criterion
Paper illustration for TRIZ
Innovation
TRIZ
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighHighLowLow
Timedifferent
1-4 h1-4 Wochen45-90 min30-60 min
Participantsdifferent
2-81-62-81-5
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Contradiction Statement, Inventive Principles, Solution ConceptsExperiment results, Decision log, Learning summaryAssumption List, Critical Assumptions, Learning PlanCompleted Experiment Canvas, Success Metric
Tagsno overlap
InnovationProblem solvingContradictionsCreativity
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskDecisionDiscovery
ExperimentsValidationDiscoveryHypothesis
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