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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 Tage30–60 min per interview60-90 min20-45 min
Participantsdifferent
Based on research question1 participant per interview3-8Based on research question
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAInterview Notes, Themes, Insight SummaryPrioritization Canvas, Hypothesis BacklogContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
QualitativeResearchCustomerDiscovery
ExperimentsPrioritizationDiscoveryHypothesis
Information architectureNavigationStructure
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