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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-2 Tage1-2 h je SessionMehrere Wochen4-5 Tage
Participantsdifferent
Based on research questionBased on research question2-6 researchers plus sample5-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Findability Metrics, Path Analysis, Revised IAUsability Issues, Severity List, RecommendationsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesPrototype, Test Findings, Decision Rationale
Tagsno overlap
Information architectureNavigationFindability
ValidationUXPrototype
OutcomesInnovationResearchQuantitative
Design sprintPrototypeValidationInnovation
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