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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Surveys method illustration showing its working structure
UX Research
Surveys
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-2 Tage3-14 Tage1 Tag bis mehrere Wochen20-45 min
Participantsdifferent
Based on research question50+4-10Based on research question
Formatdifferent
AsyncAsyncWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IASurvey Results, Charts, Segment InsightsProblem Statement, Prototype, Test LearningsContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
QuantitativeResearchValidation
InnovationPrototypeResearch
Information architectureNavigationStructure
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