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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 Tage30-60 min1-2 Tage1-3 h
Participantsdifferent
Based on research question2-1010-302-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IASCAMPER Idea List, Concept Shortlist, Variation NotesClick Heatmap, Success Rate, Design RecommendationsMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
Information architectureNavigationFindability
BrainstormingIdeationCreativityReframingInnovation
UXNavigationFindabilityValidation
IdeationInnovationCreativity
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