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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 Tage60-90 min30-60 min20-45 min
Participantsdifferent
Based on research question2-101-5Based on research question
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IARICE Scores, Ranked List, Assumption LogABC Classification, Focus Rules, Control ListContent groups, Label set, IA hypotheses
Tagsno overlap
Information architectureNavigationFindability
PrioritizationScoringRoadmapTradeoffs
PrioritizationOperationsPortfolio
Information architectureNavigationStructure
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