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| Criterion |  UX Research Tree Testing |  Business Strategy PESTLE Analysis |  UX Research Card Sorting |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 h | 20-45 min | 30-60 min |
Participantsdifferent | Based on research question | 2-10 | Based on research question | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | PESTLE Map, External Risks, Strategic Questions | Content groups, Label set, IA hypotheses | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationFindability | StrategyMarketAnalysis | Information architectureNavigationStructure | StrategyAnalysisMarketPositioning |