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| Criterion |  UX Research Tree Testing |  Business Strategy PESTLE Analysis |  UX Research Card Sorting |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-3 h | 20-45 min | 1-3 h |
Participantsdifferent | Based on research question | 2-10 | Based on research question | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | PESTLE Map, External Risks, Strategic Questions | Content groups, Label set, IA hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | Information architectureNavigationFindability | StrategyMarketAnalysis | Information architectureNavigationStructure | StrategyAnalysisPlanning |