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| Criterion |  UX Research Tree Testing |  UX Research Personas |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 Tage | 30–60 min | 45–90 min |
Participantsdifferent | Based on research question | Internes Team | 4-8 | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | Information architectureNavigationFindability | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |