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| Criterion |  UX Research Tree Testing |  Product Discovery Outcome-Driven Innovation |  Business Strategy Business Model Canvas |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-2 Tage | Mehrere Wochen | 1-2 h | Half day |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Business Model Canvas, Assumption List, Business Hypotheses | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | Information architectureNavigationFindability | OutcomesInnovationResearchQuantitative | Business modelStrategyValueInnovation | StrategyBusiness modelRiskDiagnosis |