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| Criterion |  UX Research Tree Testing |  Product Discovery Outcome-Driven Innovation |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-2 Tage | Mehrere Wochen | 2-4 h | 1-2 h |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 3-10 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | Information architectureNavigationFindability | OutcomesInnovationResearchQuantitative | StrategyPositioningInnovationValue | Business modelStrategyValueInnovation |