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| Criterion |  UX Research Tree Testing |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 h |
Participantsdifferent | Based on research question | 2-8 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | Information architectureNavigationFindability | IdeationInnovationCreativity |
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