View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Tree Testing |  Product Discovery Kano Model |  Product Discovery Opportunity Scoring |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 1-2 Tage | 60-120 min | 20-45 min |
Participantsdifferent | Based on research question | 10-50 | 3-6 | Based on research question |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Kano Matrix, Feature Classes, Priority Themes | Opportunity Score Table, Top Outcomes | Content groups, Label set, IA hypotheses |
Tagsno overlap | Information architectureNavigationFindability | SatisfactionPrioritizationCustomer | PrioritizationDiscoveryOutcomesNeeds | Information architectureNavigationStructure |