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| Criterion | ![]() UX Research Tree Testing | ![]() Product Discovery Jobs to Be Done | ![]() UX Research First-click Testing | ![]() UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 Tage | 1-3 Wochen | 1-2 Tage | 20-45 min |
Participantsdifferent | Based on research question | 5-12 Interviews | 10-30 | Based on research question |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Job Stories, Outcome Statements, Opportunity List | Click Heatmap, Success Rate, Design Recommendations | Content groups, Label set, IA hypotheses |
Tagsno overlap | Information architectureNavigationFindability | CustomerOutcomesNeeds | UXNavigationFindabilityValidation | Information architectureNavigationStructure |



